CLIENT: THRIVE COMMUNITIES
Phox Creative worked with Thrive Communities to rebrand a suburban Seattle area community while the apartments also received a renovation. The brand is inspired by the lush, tree-filled property and a sense of retreat from the hustle of the city. The logo is slightly distressed to give the brand a less glossy and more approachable feeling. The existing name (Westwynd) inspired the choice of brand pattern that shows subtle movement, like the gentle wind through the treetops.