"Experiential graphic design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate."

-Peter Dixon; read more about experiential graphic design here. 

 

Avalara Corporate HQ

Workplace | Avalara | Seattle, WA

Tax automation company Avalara recently moved into their new headquarters in the brand-new Avalara Hawk Tower, in Seattle's Pioneer Square neighborhood. The more than 114,000-square-foot space occupies the top six of 18 floors, and overlooks CenturyLink Field. The Seattle Headquarters was awarded the Geekiest Office Space for 2018, presented by GeekWire.

The graphics concept is an extension of Avalara's first trade show booth- a tiki bar that set the message that customers could use Avalara software to worry less about taxes and spend more time relaxing. The tiki theme, surfboards and signature orange color has remained Avalara's brand ever since. The concept of the wave with the internal crossing lines is created from the angles in their logo and represents the complexity of tax code. The floor themes feature local bands, brews, attractions, teams and people. Project completed with Robert Murray Design.

 
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In addition to the Seattle HQ, Avalara has implemented a similar EGD program into offices around the world. The murals reflect the local culture while still maintaining a strong Avalara brand.

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Saltchuk Corporate Headquarters

Workplace | Saltchuk | Seattle, WA

Saltchuk, a family of shipping, transportation and distribution companies including tug operator Foss Maritime and ocean carrier TOTE, moved its headquarters to Pioneer Square. the three floor interior space of their new Pioneer Square office building on Seattle's waterfront was designed by Mithun with GLY Construction as the general contractor.

Graphics include a historic painting transformed into a branded reception area;  seating areas have magnetic wall covering maps, where employees can place markers of the locations where Saltchuk is doing business. Old safety awards were redesigned out of wood, reminiscent of wooden boats. Other graphics include wayfinding signage, conference room naming and artwork placement. Work completed with Robert Murray Design.

 
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Smarter Buildings

Exhibit | AIA Seattle and Derik Eckhardt | Seattle, WA

As 2016's recipient of AIA Seattle Emerging Professionals Scholarship, architect Derik Eckhardt traveled to Abu Dhabi, Amsterdam, Boston, Copenhagen, Dubai, London, Portland and Stuttgart to research smarter buildings. The buildings selected for research cover a broad range of technologies; they represent arguably the world’s smartest buildings, not only by the degree to which technology is embedded within the built environment, but also in the ingenuity with which that technology is harnessed. The exhibit in the AIA Seattle headquarters in Pioneer Square put Eckhardt's research on display for the public utilizing more traditional displays alongside virtual reality.

 
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Check out more on the AIA Seattle site here.
Photography by Trevor Dykstra


In the Public Interest

Exhibit | AIA Seattle and Garrett Nelli | Seattle, WA

As 2017's recipient of AIA Seattle Emerging Professionals Scholarship, Garrett Nelli traveled to Los Angeles, New Orleans, rural Alabama, Haiti, Burkina Faso, and Italy to catalog how the built environment can proliferate positive societal change. This research proposal showcases six non-traditional practices expanding and redefining the role of the architect to include social activist, engaged facilitator, environmental steward, political advocate, among others, in order to meet the complex needs of the public. Public Interest Design, a growing field within the profession, is repositioning architects to critically address the social, political, and environmental issues of the 21st century through a community engaged design process. 

 
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Check out more on the AIA Seattle site here.
Photography by Trevor Dykstra

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Athletic Hall of Fame

Higher Education | University of Puget Sound | Tacoma, WA

The bright two-story entrance hall to the new aquatics center at University of Puget Sound leads to the Loggers Hall of Fame. A large wall of MDF panels wraps and highlights the entrance with a slash through representing the hatchet, an important symbol in the University’s history. Founded in 1966 to honor extraordinary individuals in the rich history of Logger Athletics, the Hall of Fame has inducted a total of 106 student-athletes, coaches, administrators and contributors. Individual inductee plaques were redesigned as etched wood in a tribute to the Logger spirit. Work completed with Robert Murray Design.

 
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Nexus Exhibit

Exhibit | ZGF | Seattle, WA

The Nexus Exhibit showcased eight of ZGF Architect's revolutionary examples of high-performance design ranging in size and scope from mixed-used buildings and healthcare facilities to a large-scale Ecodistrict plan. The projects demonstrated the firm's commitment to stewardship of the natural environment and resources as well as the creation of built environments that foster and support high-performance people. The design of the exhibit relied on picking up the angular and irregular forms of the exhibit space to create framed and aligned viewpoints. The graphics included case studies of each project as well as an introduction featuring ideas from the leading designers of the Seattle office. Work completed at ZGF Architects.

 
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Check out more on the University of Washington Integrated Design Lab page here.

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